top of page

Smashing Orthodoxies: Flipping the Unwritten Rules that Impede Needed Progress

Thrusday, May 23 | 12:30pm - 2:30pm AT

An orthodoxy is a deeply held belief, a traditional practice, or a conventional way of thinking that is commonly assumed to be true or correct. The word orthodox literally means “right belief.” It comes from the Greek words orthos, meaning straight, true, or right, and doxa, meaning belief or opinion. Not all orthodoxy is bad. Indeed, many orthodoxies stem from ways of thinking and working that historically proved successful. But a lot of old rules for success no longer serve, especially when trying to make a dent in intractable problems such as modernizing our health and care systems.  While some orthodoxies are easy to see, others are not as obvious, leading to blind spots that stifle better ways of working. Throughout this workshop led by health futurist Dr. Zayna Khayat, you will learn how to identify and challenge unwritten rules.

zayna square.PNG

Dr. Zayna Khayat

Zayna is the in-house health futurist with Deloitte Canada's Healthcare and Life Sciences practice. Zayna is adjunct faculty in the Health Sector Strategy stream at the Rotman School of Management at the University of Toronto where she instructs a course in healthcare innovation in the health MBA program. Zayna is a Growth Advisor at Teladoc Health in Canada. Zayna previously led the Futures team with national home healthcare and aging social enterprise, SE Health, as their Future Strategist. Dr. Khayat was previously the lead of health system innovation at MaRS Discovery District, a health innovation hub in Toronto, Canada. In 2017 she was seconded to the REshape Innovation Centre at Radboud University Medical Centre in the Netherlands. Zayna completed her Ph.D. in diabetes research from the University of Toronto (2001), followed by a career in strategy consulting, including as a Principal in the healthcare practice of The Boston Consulting Group (BCG). She currently resides in Toronto with her husband and three children and is proficient in French and Arabic languages (and a bit of Dutch!).


Learning Objectives

At the conclusion of this workshop participants will be able to:

  • Understand what orthodoxies are (and are not) and why/how many ‘status quo’ orthodoxies need to be flipped in order to achieve progress

  • Learn from examples of many other sectors where longheld but outdated orthodoxies were smashed

  • Learn how to identify status quo orthodoxies that get in the way of your important work or goals

  • Practice techniques to challenge the old orthodoxies that no longer serve, and identify alternative new paradigms to unlock needed change

bottom of page